But apart from the ideal weather, superb terrain and excellent sporting facilities, there's one other key ingredient that goes to raising Lanzarote above many other European sports destinations...
According to ASOLAN, the Lanzarote hotelier's association, occupancy levels in the island's hotels and apartments averaged a smile-inducing average of 77% during 2011. So what is it that brings visitors to Lanzarote in their droves?
The path that follows the coast from the resort to the town is an absolute joy for a casual stroll, especially early morning when the rising sun turns the water golden and casts a magical light across the whitewashed buildings lining the route.
With predictions of around 300,000 holidaymakers looking to book alternative holidays to the Canary Islands, hotels across the islands are likely to see a rapid increase in the demand for rooms at what is already one of their busiest seasons ...